Jun 27 2014

Το πάρτι αρχίζει με τα #partyanimals της Jose Cuervo

Aris Polizos

Η Jose Cuervo δημιούργησε τη νέα της παγκόσμια καμπάνια για αυτό το καλοκαίρι, το “Who’s In”, μια σειρά από videos που δημιούργησε η εταιρία δίνοντας την… κυριολεκτική σημασία της λέξης party animal, έχοντας ντουμπλάρει τις φωνές γνωστών μας προσώπων από το χώρο της τηλεόρασης με διάφορα άγρια ζώα. Το αποτέλεσμα; Δείτε τα βίντεο..

[youtube= http://www.youtube.com/watch?v=VcxF_dLwbVc]

[youtube= http://www.youtube.com/watch?v=9ob_DvRyMy8]

[youtube= http://www.youtube.com/watch?v=I6SH5L5l_uc]

Η ενέργεια αυτή έγινε σε συνδυασμό με τη δημιουργία του #partyanimals ‘Howl’ app που σου δίνει τη δυνατότητα να ξεκινήσεις το πάρτι ανά πάσα ώρα και στιγμή προσκαλώντας τους φίλους σου οπουδήποτε εσύ βρίσκεσαι. Η εφαρμογή είναι διαθέσιμη για iOS και για Android συσκευές δωρεάν, ενώ δημιουργήθηκε πάνω στην API του Foursquare ώστε να υπάρχει η δυνατότητα για check in, για αποστολή sms σε φίλους για να κάνουν join, push notifications και φυσικά να γίνεται εύκολα share η συγκεκριμένη τοποθεσία και το event όπως και πολλά άλλα. Η κατασκευή αυτού του app σηματοδοτεί και το πρώτο βήμα της εταιρίας στον σχεδιασμό προϊόντων.

Mobile · Viral

jose cuervo · viral video

Aris Polizos

Ο Άρης είναι απόφοιτος του Middlesex University με master στο Digital marketing & Social Media. Εκτός απο fan της διαφήμισης και του experiential marketing του αρέσει να ασχολείται με τη μουσική, ενώ λατρεύει τη ζωγραφική και τα ταξίδια.

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Το πάρτι αρχίζει με τα #partyanimals της Jose Cuervo

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