Jul 15 2014

To Lipton Ice Tea δροσίζει το κέντρο της Αθήνας!

Despina Skordili

Μέσα στον καύσωνα του καλοκαιριού, το Lipton Ice Tea έκανε μια πρωτοποριακή ενέργεια, για να δώσει μια νότα δροσιάς στο καυτό κέντρο της Αθήνας, την οποία ανέδειξε η socialab δημιουργώντας ένα video.

Βγαίνοντας από το σταθμό μετρό Πανεπιστήμιο, στη στάση λεωφορείου ακριβώς έξω από τη Βιβλιοθήκη, στο πλαϊνό πάνελ της στάσης, οι ανυποψίαστοι περαστικοί έβλεπαν γραμμένες τις λέξεις “Στάση Δροσιάς”, ενώ ένα κουμπί τους καλούσε να το πατήσουν για να δροσιστούν.

Μια έκπληξη περίμενε όσους ήταν αρκετά… τολμηροί και το πάτησαν. Μέσα στη στάση ήταν τοποθετημένος ένας ξεχωριστός μηχανισμός, που κάθε φορά που κάποιος πατούσε το κουμπί, ψέκαζε μικροσκοπικές σταγόνες δροσιάς!

Η ενέργεια αποτυπώθηκε σε video, το οποίο έγινε shared σε blogs και social media. Δείτε το παρακάτω:

[youtube= https://www.youtube.com/watch?v=NXz9Rm4YzHs]

Viral · YouTube

lipton ice tea · video

Despina Skordili

Μετά από τρία χρόνια στη δημοσιογραφία, την κέρδισε ο κόσμος των social media. Αφού ολοκλήρωσε το μεταπτυχιακό της πάνω στα New Media στην Ολλανδία, εργάζεται ως social media brand manager σε digital marketing agency.

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