Feb 15 2012

Διαφημίσεις στο Facebook

George Anagnostopoulos

Ένα από τα χαρακτηριστικά του Facebook είναι πως επιτρέπεται η εμφάνιση διαφημίσεων σε σελίδες ανταγωνιστών.

Έτσι λοιπόν, τώρα που μπήκα σε μια φωτογραφία στη σελίδα των Village, το Facebook μου έδειχνε διαρκώς μια φωτογραφία για τη σελίδα των Odeon.

Αυτό είναι φυσιολογικό για το Facebook, όπως είναι φυσιολογικό για το Google να εμφανίζεται διαφήμιση ανταγωνιστή σας όταν κάποιος ψάχνει για το δικό σας brand.

Μην εκπλαγείτε. Online αυτές οι μέθοδοι είναι θεμιτότατοι. Εφόσον το κανάλι δεν είναι στον απόλυτο έλεγχό σου, μην περιμένεις για «χάρες».

Μην κοιτάς που στη σελίδα της Coca-Cola δεν υπάρχουν διαφημίσεις για κανένα άλλο brand. Δεν είσαι Coca-Cola. 🙂

Social Media

fb ads · odeon · village

George Anagnostopoulos

Ο Γιώργος είναι ο δημιουργός του Suit. Η ενασχόλησή του με τα online communities και το Internet marketing κρατεί από τα nineties. Το πλήρες βιογραφικό του είναι διαθέσιμο εδώ αλλά το short version είναι ότι είναι ο ιδρυτής και CEO της Socialab.

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viewed_cookie_policy	0	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
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