The New Stuff - suit digital marketing

May 21 2015

Programmatic Buying: Το επόμενο βήμα στην digital διαφήμιση

Ένα από τα βασικά προτερήματα της τεχνολογίας είναι η εξοικονόμηση χρόνου. Tο programmatic buying έχει μπει για τα καλά στον τομέα του online advertising, ...

John Kavvadias

Facebook · Tools

Apr 07 2015

Facebook groups: Αξιοποιήστε τα προς όφελος του brand σας

Πολλοί από εμάς χρησιμοποιούν τα Facebook groups κυρίως για networking και socializing, αλλά έχετε σκεφτεί να δημιουργήσετε groups με στόχο την ανάπτυξη του ...

Nikos Memos

Advertising · Social Media · Video

Mar 30 2015

Online video advertising vs TV

Εδώ και αρκετό καιρό συζητάμε για την αποτελεσματικότητα της online διαφήμισης σε σχέση με τη διαφήμιση στην τηλεόραση ως φυσικό ...

Dora Ekaterini

Advertising · Geo-Location · Mobile Marketing

Feb 24 2015

Η επίδραση του location accuracy στο mobile marketing

Έχετε αναρωτηθεί ποτέ πόση διαφορά μπορεί να κάνει το location accuracy σε μία mobile καμπάνια; Κατά πόσο επηρεάζει την αποτελεσματικότητα και την ...

Dora Ekaterini

Advertising · Email Marketing

Feb 18 2015

Emails: Η No1 επιλογή των marketers για personalized digital experience

Φαίνεται ότι το email, σαν εργαλείο marketing, θα συνεχίσει να παίζει σημαντικό ρόλο και το 2015, όπως και το 2014. Διεθνείς μελέτες και έρευνες ...

Dora Ekaterini

Facebook · News · Social Media

Feb 10 2015

Welcome Facebook at Work!

Ο κόσμος των social media είναι ένας ταχύτατα εξελισσόμενος κόσμος, με πολλές και ενδιαφέρουσες καινοτόμες ιδέες. Μία αντίστοιχη τέτοια ιδέα ...

Dora Ekaterini

Advertising · How To · Social Media

Oct 27 2014

Eye-tracking heatmaps: Τι μπορούν να μας δείξουν;

Πολλές φορές έχουμε ακούσει να μας λένε «σε καταλαβαίνω γιατί μιλάνε τα μάτια σου». Ποιος θα μπορούσε να φανταστεί ότι τελικά τα μάτια ...

Vassiliki Plemmenou

Pinterest · Social Media

Oct 21 2014

Το προφίλ των χρηστών του Pinterest

Θυμάστε τους πίνακες που είχαμε στα σπίτια μας και καρφιτσώναμε πάνω τους διάφορα; Λογαριασμούς, φωτογραφίες, αποκόμματα και οτιδήποτε ...

Dora Ekaterini

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