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Advertising · How To · Online Marketing · Why you need a good agency

Apr 22 2014

Η λανθασμένη ιδέα που έχουμε για το online advertising

Έχω την προσοχή σας για 30 δευτερόλεπτα (γιατί ξέρω κι από analytics) οπότε θα προσπαθήσω να είμαι περιεκτικός. Θεωρούμε πολλά πράγματα ...

Fragiskos Kavroudakis

Advertising · Opinion

Apr 01 2014

Viewable Impressions Demo

Ένα από τα πιο aha moments στο ALBA ήταν στο μάθημα #5, όπου συζητήσαμε για 3 ώρες για το Display Marketing. Εκεί, αφού μιλήσαμε για formats, best practices, πλάνα και ...

George Anagnostopoulos

Social Media · Why you need a good agency

Mar 27 2014

Online Monitoring & Φαρμακευτικές εταιρίες

Στις 30 Μαΐου του 2005 οι Financial Times του Λονδίνου ανακοίνωσαν ότι οι φαρμακευτικές GlaxoSmithKline, Pfizer, and Johnson & Johnson εξέταζαν την προοπτική να ...

Irini Georgi

Personal · Traditional Media

Mar 13 2014

Κακό πακέτο

Εδώ και χρόνια δεν παρακολουθώ τηλεόραση. Οι τελευταίοι τρεις guests που έμειναν στο σπίτι μου και δεν κατάφεραν να δουν τηλεόραση μπορούν ...

George Anagnostopoulos

Funny · Opinion · Wrong Moves

Mar 13 2014

Η πολιτική επικοινωνία του σήμερα

Σε περίπου 70 μέρες έχουμε διπλή εκλογική διαδικασία. Μπορεί ακόμα να μην έχουμε ζήσει φυλλάδια, γιγαντοαφίσες ή πολιτικούς να ...

Stefanos Sklavenitis

News

Mar 07 2014

New Newsfeed

Το νέο design… Εδώ δεν γράφουμε ειδήσεις που είναι non-news για τους marketers. Όπως ας πούμε για το ότι το Facebook, μετά από έναν ολόκληρο χρόνο ...

George Anagnostopoulos

Future

Mar 04 2014

Radio vs Mobile

Έχω συμπληρώσει αρκετές φορές το προφίλ μου σε αρκετά social networks από το 1994 ως σήμερα για να ξέρω πως έχω πολλά θέματα που με ενδιαφέρουν: ...

George Anagnostopoulos

Facebook · Mobile

Jan 31 2014

Το Facebook λανσάρει το Paper

«Το Facebook ειναι η μεγαλύτερη εφημερίδα του κόσμου» είναι μια φράση που ακούγεται συχνά σε συνέχεια του digital marketing. Όμως, στο Facebook δεν ...

George Anagnostopoulos

News · SEO

Jan 09 2014

Η αλλαγή του SEO και η τιμωρία για τα spam links

Η λειτουργία του Search Engine Optimization αλλάζει ραγδαία, προκαλώντας πανικό στους διαχειριστές SEO, που εφάρμοζαν λάθος πρακτικές για να ...

Anthousa Mastrogianni

Content · How To · Online Marketing · Social Media · Wrong Moves

Jan 08 2014

7 μύθοι για το content marketing

Το content marketing επιτρέπει στις απρόσωπες επιχειρήσεις και εταιρείες, να παρέχουν πρωτότυπο και επιμελημένο περιεχόμενο, ώστε να ...

Anthousa Mastrogianni

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