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Jul 17 2012

Happy 2nd Birthday, Instagram

Το Instagram είχε τα 2α του γενέθλια αυτές τις μέρες, από την πρώτη φωτογραφία που δημοσίευσε. Το application πήρε λίγο παραπάνω για να λανσαριστεί, ...

George Anagnostopoulos

Advertising · Facebook

Jul 10 2012

Προβλήματα στην αγορά του display advertising

Η ανακοίνωση για απώλεια στα κέρδη της Microsoft άνοιξε τη συζήτηση του «τις πταίει;» και αυτό με τη σειρά του έδειξε πως τα $6.3b που είχε ...

George Anagnostopoulos

Facebook

Jun 28 2012

Πώς το μέγεθος της σελίδας επηρεάζει το Organic Reach

Αν έχετε παρακολουθήσει λίγο από τα όσα κατά καιρούς λέω, θα έχετε καταλάβει ότι το δικό μου πάθος είναι τα metrics. Έτσι λοιπόν, όταν ένα από ...

George Anagnostopoulos

Facebook

Jun 07 2012

Δε θέλει κόπο, θέλει τρόπο

Δανείστηκα παλιό σλόγκαν γιατί περιγράφει απόλυτα αυτό που θέλω να πω. Πολλοί είναι οι brand managers που πιστεύουν ότι για να έχουνε μια ...

George Anagnostopoulos

Facebook

May 31 2012

Promoted Posts released

Μόλις έβγαλε στην παραγωγή το Facebook τη δυνατότητα promotion συγκεκριμένων posts. Σαν διαφήμιση ενός post σε διαφορετικά επίπεδα, αυτό που ...

George Anagnostopoulos

Facebook

May 30 2012

Σχόλια και likes που εξαφανίζονται

Σας εξαφανίζονται κάποια likes ή και σχόλια από τη σελίδα ή το προφίλ σας; Μην ανησυχείτε, δε συμβαίνει μόνο σε εσάς. Είναι 2-3 φορές το χρόνο ...

George Anagnostopoulos

Facebook

May 17 2012

Page Manager iPhone App

Το Facebook έχει ήδη αναπτύξει και τεστάρει μια νέα εφαρμογή για διαχειριστές σελίδων, αναγνωρίζοντας ότι αυτοί είναι το money making business της ...

George Anagnostopoulos

Facebook

Apr 24 2012

Η Lacta πρώτη στους 500.000 fans!

Με έξυπνη στρατηγική που έχει κατακτήσει το love domain αλλά και πλούσια ενεργοποίηση των fans με εφαρμογές και διαγωνισμούς, η Lacta έφτασε ...

George Anagnostopoulos

Facebook

Apr 19 2012

Μεγαλύτερες Profile Pics στις Σελίδες

Λίγο μεγαλύτερες θα γίνουν σύντομα οι φωτογραφίες στις σελίδες στο Facebook, πιάνοντας 160×160 αντί για το σημερινό 125×125 (ή 135×135 μαζί με ...

George Anagnostopoulos

Facebook

Apr 09 2012

Fans τίνος;

Είχα πρόσφατα μία συζήτηση για το πώς γίνεται ένα πιο αγαπημένο και παιχνιδιάρικο προϊόν (ας το πούμε Product A) μπορεί να έχει λιγότερους fans ...

George Anagnostopoulos

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