διαφήμιση Archives

All posts tagged in: διαφήμιση

May 29 2019

Data – Το Μέλλον της Τηλεοπτικής Διαφήμισης

Η κάποτε «βασίλισσα» της διαφήμισης, η τηλεόραση μοιάζει πλέον να χάνει έδαφος συνεχώς στα νέα μέσα. Οι διαδικτυακές μορφές διαφήμισης ...

Κωνσταντίνος Κυρίτσης

Advertising · marketing

Feb 11 2019

Γιατί χρειάζεσαι ένα Digital Marketing Agency σήμερα;

Τα Social Media, οι αυτοματισμοί, τα e-mail campaigns και οι νέες τάσεις αλλάζουν τον τρόπο με τον οποίο οι Marketers κάνουν τη δουλειά τους. Αυτός είναι ο ...

Valeria Lada

Advertising

Oct 19 2018

Πλατφόρμες διαφήμισης στον ψηφιακό κόσμο: Google vs Facebook

Κάθε επιχειρηματίας που σέβεται το δυνητικό κοινό στο οποίο απευθύνεται, οφείλει να σχεδιάζει, παρακολουθεί και βελτιστοποιεί τις ...

Giannis Soultis

Social Media

Oct 10 2018

9 τύποι του Digital Marketing για να αναβαθμίσετε το marketing strategy του brand σας

Για να κατανοήσουμε καλύτερα το περιεχόμενο του Digital Marketing και να μπορέσουμε αργότερα να το ενσωματώσουμε στην επιχείρησή μας, θα ...

Valeria Lada

Advertising · Facebook · News · Online Marketing · Social Media

Jan 21 2014

Auto-play video Ads στο Facebook

Η πλατφόρμα του πιο δημοφιλούς social media, επέτρεπε από πριν την εφαρμογή video ads, αλλά τώρα προχωράει ένα βήμα παραπάνω, αφού τα βίντεο θα ...

Anthousa Mastrogianni

Case Studies · Future · Mobile · News · Traditional Media · YouTube

Dec 05 2013

Θάνατος για την τηλεόραση

Ο τελευταίος χρόνος, αποδεικνύεται ως ο χειρότερος για την τηλεόραση, αφού οι μετρήσεις του κοινού έχουν καταρρεύσει. Σύμφωνα με έρευνα ...

Anthousa Mastrogianni

Advertising · Facebook · Online Marketing · Social Media

Nov 22 2013

Τι πρέπει να ξέρετε για το νέο ads manager του Facebook.

Το Facebook έκανε μια σημαντική μετατροπή στη βασική πλατφόρμα αγοράς διαφημίσεων, το Ads Manager και στο πιο εξελιγμένο εργαλείο του, το Power Editor, ...

Anthousa Mastrogianni

Advertising · Facebook · Online Marketing · Social Media · Traditional Media

Nov 12 2013

Τα social media ως μια νέα μορφη word of mouth

Σύμφωνα με παγκόσμια, διαδικτυακή έρευνα της Nielsen για την εμπιστοσύνη στη διαφήμιση, οι συστάσεις, για ένα προϊόν, από στόμα σε στόμα ...

Eleni Papastergiou

Advertising · Entrepreneurship · Geo-Location · Small Business · Social Media

Nov 08 2013

Το Foursquare «ανοίγει» τις διαφημίσεις του και για μικρές επιχειρήσεις

Η Νεοϋορκέζικη εφαρμογή που βασίζεται στην αναζήτηση τοποθεσιών και στο location-sharing, μετράει 40 εκατομμύρια χρήστες και 1.5 εκατομμύριο ...

Anthousa Mastrogianni

Cookie	Type	Duration	Description
cookielawinfo-checkbox-necessary	0	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-non-necessary	0	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Non Necessary".
PHPSESSID	0		This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
viewed_cookie_policy	0	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
__cfduid	1	1 month	The cookie is set by CloudFare. The cookie is used to identify individual clients behind a shared IP address d apply security settings on a per-client basis. It doesnot correspond to any user ID in the web application and does not store any personally identifiable information.

Cookie	Duration	Description
GPS	30 minutes	This cookie is set by Youtube and registers a unique ID for tracking users based on their geographical location
_ga	2 years	This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, camapign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assigns a randoly generated number to identify unique visitors.
_gid	1 day	This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the wbsite is doing. The data collected including the number visitors, the source where they have come from, and the pages viisted in an anonymous form.

Cookie	Type	Duration	Description
YSC	1		This cookies is set by Youtube and is used to track the views of embedded videos.
_gat	0	1 minute	This cookies is installed by Google Universal Analytics to throttle the request rate to limit the colllection of data on high traffic sites.
__utma	0	2 years	This cookie is set by Google Analytics and is used to distinguish users and sessions. The cookie is created when the JavaScript library executes and there are no existing __utma cookies. The cookie is updated every time data is sent to Google Analytics.
__utmb	0	30 minutes	The cookie is set by Google Analytics. The cookie is used to determine new sessions/visits. The cookie is created when the JavaScript library executes and there are no existing __utma cookies. The cookie is updated every time data is sent to Google Analytics.
__utmc	0		The cookie is set by Google Analytics and is deleted when the user closes the browser. The cookie is not used by ga.js. The cookie is used to enable interoperability with urchin.js which is an older version of Google analytics and used in conjunction with the __utmb cookie to determine new sessions/visits.
__utmt	0	10 minutes	The cookie is set by Google Analytics and is used to throttle the request rate.
__utmz	0	5 months	This cookie is set by Google analytics and is used to store the traffic source or campaign through which the visitor reached your site.

Cookie	Type	Duration	Description
fr	1	2 months	The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.
IDE	1	2 years	Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.
uid	0	1 year	This cookie is used to measure the number and behavior of the visitors to the website anonymously. The data includes the number of visits, average duration of the visit on the website, pages visited, etc. for the purpose of better understanding user preferences for targeted advertisments.
VISITOR_INFO1_LIVE	1	5 months	This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.