διαφήμιση Archives

All posts tagged in: διαφήμιση

May 29 2019

Data – Το Μέλλον της Τηλεοπτικής Διαφήμισης

Η κάποτε «βασίλισσα» της διαφήμισης, η τηλεόραση μοιάζει πλέον να χάνει έδαφος συνεχώς στα νέα μέσα. Οι διαδικτυακές μορφές διαφήμισης ...

Κωνσταντίνος Κυρίτσης

Advertising · marketing

Feb 11 2019

Γιατί χρειάζεσαι ένα Digital Marketing Agency σήμερα;

Τα Social Media, οι αυτοματισμοί, τα e-mail campaigns και οι νέες τάσεις αλλάζουν τον τρόπο με τον οποίο οι Marketers κάνουν τη δουλειά τους. Αυτός είναι ο ...

Valeria Lada

Advertising

Oct 19 2018

Πλατφόρμες διαφήμισης στον ψηφιακό κόσμο: Google vs Facebook

Κάθε επιχειρηματίας που σέβεται το δυνητικό κοινό στο οποίο απευθύνεται, οφείλει να σχεδιάζει, παρακολουθεί και βελτιστοποιεί τις ...

Giannis Soultis

Social Media

Oct 10 2018

9 τύποι του Digital Marketing για να αναβαθμίσετε το marketing strategy του brand σας

Για να κατανοήσουμε καλύτερα το περιεχόμενο του Digital Marketing και να μπορέσουμε αργότερα να το ενσωματώσουμε στην επιχείρησή μας, θα ...

Valeria Lada

Advertising · Facebook · News · Online Marketing · Social Media

Jan 21 2014

Auto-play video Ads στο Facebook

Η πλατφόρμα του πιο δημοφιλούς social media, επέτρεπε από πριν την εφαρμογή video ads, αλλά τώρα προχωράει ένα βήμα παραπάνω, αφού τα βίντεο θα ...

Anthousa Mastrogianni

Case Studies · Future · Mobile · News · Traditional Media · YouTube

Dec 05 2013

Θάνατος για την τηλεόραση

Ο τελευταίος χρόνος, αποδεικνύεται ως ο χειρότερος για την τηλεόραση, αφού οι μετρήσεις του κοινού έχουν καταρρεύσει. Σύμφωνα με έρευνα ...

Anthousa Mastrogianni

Advertising · Facebook · Online Marketing · Social Media

Nov 22 2013

Τι πρέπει να ξέρετε για το νέο ads manager του Facebook.

Το Facebook έκανε μια σημαντική μετατροπή στη βασική πλατφόρμα αγοράς διαφημίσεων, το Ads Manager και στο πιο εξελιγμένο εργαλείο του, το Power Editor, ...

Anthousa Mastrogianni

Advertising · Facebook · Online Marketing · Social Media · Traditional Media

Nov 12 2013

Τα social media ως μια νέα μορφη word of mouth

Σύμφωνα με παγκόσμια, διαδικτυακή έρευνα της Nielsen για την εμπιστοσύνη στη διαφήμιση, οι συστάσεις, για ένα προϊόν, από στόμα σε στόμα ...

Eleni Papastergiou

Advertising · Entrepreneurship · Geo-Location · Small Business · Social Media

Nov 08 2013

Το Foursquare «ανοίγει» τις διαφημίσεις του και για μικρές επιχειρήσεις

Η Νεοϋορκέζικη εφαρμογή που βασίζεται στην αναζήτηση τοποθεσιών και στο location-sharing, μετράει 40 εκατομμύρια χρήστες και 1.5 εκατομμύριο ...

Anthousa Mastrogianni

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