Jul 26 2012

Πώς να σπάσετε ταμεία στο YouTube

George Anagnostopoulos

Πρόσφατα ήρθε σε μια κουβέντα με πελάτη ο τρόπος με τον οποίο επιτύχαμε τα 1,6 εκατομμύρια views για το brand ενός πελάτη, το απορρυπαντικό πιάτων Finish (πρώην Calgonit).

Οι τεχνικές με τις οποίες μπορεί ένα video να γίνει viral, φυσικά δεν είναι εύκολο να αναλυθούν σε ένα άρθρο (αν και ο Τάσος Βελιάδης έχει κάνει μια πολύ καλή δουλειά σε αυτό).

Όμως, πριν πάμε καν εκεί και αναρωτηθούμε πώς ένα video γίνεται viral, καλό είναι να ξέρουμε τα βασικά για το YouTube. Και λέγοντας βασικά εννοούμε το Creator Playbook το οποίο δίνει πολυ καλά tips για όλα αυτά τα μικρά τα οποία αν φροντιστούν, έχουμε καλύτερες πιθανότητες να γίνει ένα video viral.

Δεν είναι τίποτα, μόνο 91 σελίδες. Γι αυτό κατεβάστε το PDF, φορτώστε το στο iPad και καλή ανάγνωση στην παραλία!

Viral

download · playbook · video · Viral · youtube

George Anagnostopoulos

Ο Γιώργος είναι ο δημιουργός του Suit. Η ενασχόλησή του με τα online communities και το Internet marketing κρατεί από τα nineties. Το πλήρες βιογραφικό του είναι διαθέσιμο εδώ αλλά το short version είναι ότι είναι ο ιδρυτής και CEO της Socialab.

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Πώς να σπάσετε ταμεία στο YouTube

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