Jun 10 2014

Go viral!

Mara Havaki

Στον κόσμο του διαδικτύου και των social media κυκλοφορεί ένας τεράστιος όγκος περιεχομένου με μεγάλες δυνατότητες για όλες σχεδόν τις ανάγκες. Εάν θες να ξεχωρίσεις μέσα σε αυτόν τον όγκο πληροφοριών και να τραβήξεις την προσοχή και να γίνεις viral, πρέπει να κάνεις τη διαφορά.

Ένα από τα μεγαλύτερα trends στο digital marketing αυτή την εποχή είναι τα videos, τα οποία εάν πληρούν τις σωστές προϋποθέσεις μπορεί να γίνουν δημοφιλή σε χρόνο dt μέσω sharing σε social media, email, blogs κ.ά., και να κάνουν buzz. Για να «πάρει φωτιά» ένα βίντεο και να εξαπλωθεί σαν… ιός (εξ’ ού και η αγγλική λέξη viral=ιογενής) θα πρέπει:

Να έχει ένα «πιασάρικο» concept
Να τραβάει την προσοχή στα πρώτα δευτερόλεπτα
Να πετυχαίνει emotional engagement

Ένα πρόσφατο παράδειγμα viral video είναι αυτό του stoiximan.gr. Το video αυτό προβάλει έξυπνα ένα χιουμοριστικό concept σχετικό με την υπηρεσία που προωθείται και πλαισιωμένο από πολυσυζητημένα πρόσωπα της επικαιρότητας.

[youtube= https://www.youtube.com/watch?v=L3I1pnH4hDs]

Social Media

Mara Havaki

Η Μάρα κατά τη διάρκεια των σπουδών της στο τμήμα Οργάνωσης και Διοίκησης Επιχειρήσεων του Οικονομικού Πανεπιστημίου Αθηνών, ανακάλυψε τη δυναμική που κρύβει ο κλάδος του Marketing. Μετά την αποφοίτησή της, την κέρδισε ολοκληρωτικά ο χώρος του digital, στον οποίο και δραστηριοποιείται έκτοτε. Τα τελευταία δύο χρόνια εργάστηκε στη Socialab ως Marketing & PR Manager, ενώ παράλληλα είχε αναλάβει και την αρχισυνταξία του Suit.gr.

Cookie	Type	Duration	Description
cookielawinfo-checkbox-necessary	0	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-non-necessary	0	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Non Necessary".
PHPSESSID	0		This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
viewed_cookie_policy	0	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
__cfduid	1	1 month	The cookie is set by CloudFare. The cookie is used to identify individual clients behind a shared IP address d apply security settings on a per-client basis. It doesnot correspond to any user ID in the web application and does not store any personally identifiable information.

Cookie	Type	Duration	Description
YSC	1		This cookies is set by Youtube and is used to track the views of embedded videos.
_gat	0	1 minute	This cookies is installed by Google Universal Analytics to throttle the request rate to limit the colllection of data on high traffic sites.
__utma	0	2 years	This cookie is set by Google Analytics and is used to distinguish users and sessions. The cookie is created when the JavaScript library executes and there are no existing __utma cookies. The cookie is updated every time data is sent to Google Analytics.
__utmb	0	30 minutes	The cookie is set by Google Analytics. The cookie is used to determine new sessions/visits. The cookie is created when the JavaScript library executes and there are no existing __utma cookies. The cookie is updated every time data is sent to Google Analytics.
__utmc	0		The cookie is set by Google Analytics and is deleted when the user closes the browser. The cookie is not used by ga.js. The cookie is used to enable interoperability with urchin.js which is an older version of Google analytics and used in conjunction with the __utmb cookie to determine new sessions/visits.
__utmt	0	10 minutes	The cookie is set by Google Analytics and is used to throttle the request rate.
__utmz	0	5 months	This cookie is set by Google analytics and is used to store the traffic source or campaign through which the visitor reached your site.

Cookie	Type	Duration	Description
fr	1	2 months	The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.
IDE	1	2 years	Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.
uid	0	1 year	This cookie is used to measure the number and behavior of the visitors to the website anonymously. The data includes the number of visits, average duration of the visit on the website, pages visited, etc. for the purpose of better understanding user preferences for targeted advertisments.
VISITOR_INFO1_LIVE	1	5 months	This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.

Cookie	Duration	Description
GPS	30 minutes	This cookie is set by Youtube and registers a unique ID for tracking users based on their geographical location
_ga	2 years	This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, camapign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assigns a randoly generated number to identify unique visitors.
_gid	1 day	This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the wbsite is doing. The data collected including the number visitors, the source where they have come from, and the pages viisted in an anonymous form.

The New Stuff - Suit digital marketing

Recently Published

Υποτροφίες σε μεταπτυχιακά και αλλαγές ενόψει της νέας αγοράς εργασίας από το digital του Alba

9+1 συμβουλές για βελτίωση του conversion rate (B2B)

Βελτιστοποίηση των landing pages

Η δύναμη του Real-Τime Marketing στην Digital Marketing Στρατηγική σας

Πως οι εταιρείες μπορούν να προσεγγίσουν υπαλλήλους μέσω των social media.

Επιτυχημένο Instagram Marketing

Τα πλεονεκτήματα του Programmatic Advertising

5 λάθη στην digital branding στρατηγική που σου κοστίζουν

Ποια η έννοια του Penetration Testing και πως εφαρμόζεται στο site σας ;

Η απόσταση ανάμεσα στο remarketing και το retargeting