Jan 20 2012

Απλή αναλογική

George Anagnostopoulos

Πείτε με περίεργο, αλλά αν έχω ένα προϊόν το οποίο θέλω να πουλήσω σε δύο αγορές με τα ίδια χαρακτηριστικά (δυνατότητα αγοράς, κοινού κλπ) θα διαφημιστώ σε κάθε αγορά ανάλογα με τον πληθυσμό της.

Έτσι, αν ας πούμε ξέρω ότι η μία αγορά έχει 100 ανθρώπους για κοινό και οι άλλοι εχει επίσης 100 τότε λογικό θα είναι να ξοδέψω ίσο ποσό για να διαφημιστώ σε κάθε αγορά.

Αυτό όμως ακούγεται παράλογο αν αυτές οι δύο αγορές είναι η επικοινωνία στην τηλεόραση και η ψηφιακή. Ακόμα κι αν ο κόσμος περνάει περισσότερο χρόνο μπροστά σε ένα PC παρά μπροστά στην τηλεόραση, το τηλεοπτικό spending είναι πολύ υψηλότερο στην τηλεόραση παρά online.

Advertising · Fear of Social Media · Social Media · Traditional Media

advertising · spending · tv

George Anagnostopoulos

Ο Γιώργος είναι ο δημιουργός του Suit. Η ενασχόλησή του με τα online communities και το Internet marketing κρατεί από τα nineties. Το πλήρες βιογραφικό του είναι διαθέσιμο εδώ αλλά το short version είναι ότι είναι ο ιδρυτής και CEO της Socialab.

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