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Jul 09 2013

Tuvunu

Πολύ καλή εντύπωση μου έκανε το brand Tuvunu που είδα online. Φρέσκια προσέγγιση για ένα τσάι «του βουνού». Δεν το ξέρω καθόλου σαν προϊόν, αλλά με ...

George Anagnostopoulos

Jul 02 2013

Ερωτήματα για τη χώρα της ζούγκλας

Έστω πως μία εταιρεία στο χώρο του digital δεν πάει καλά και ο επιχειρηματίας αντί να τη χρηματοδοτήσει αποφασίζει να την κλείσει. Βάζει ...

George Anagnostopoulos

Opinion · Personal

Jun 26 2013

Σχέσεις πελατών και agencies

Η δουλειά σε ένα agency είναι σκληρή. Καμιά φορά το ξεχνάω, αλλά μου το θυμίζουν οι άλλοι που εργάζονται σε άλλα industries πέρα από την ...

George Anagnostopoulos

Online Marketing

Jun 20 2013

4 ξεχωριστές ιδέες για να αυξήσετε το User Generated Content

Τον τελευταίο χρόνο, λέξεις και φράσεις όπως Content is King, Content Marketing, Magnetic content και πολλές άλλες που αφορούν στο περιεχόμενο, έχουν μπει για ...

Tasos Veliadis

Twitter

Jun 14 2013

Πλαίσιο tweets

Έχουμε πει πολλές φορές στο παρελθόν πως το κάθε μέσο έχει το δικό του χαρακτήρα. Ειδικά το twitter, το οποίο σαν μέσο είναι προσωποκεντρικό, ...

George Anagnostopoulos

Content

May 17 2013

7+1 τρόποι για να δημιουργήσετε shareable content στα social media.

Σύμφωνα με με όλα τα στατιστικά στοιχεια που έχουν κυκλοφορήσει τον τελευταίο καιρό, φωτογραφίες και βίντεο είναι το content με το ...

Tasos Veliadis

Facebook

May 15 2013

«Ο κόσμος δε βαρέθηκε τα social media;»

Σε ραντεβού με πελάτη-to-be, ο marketing manager, παρουσία ενός brand manager, με ρωτάει εν μέσω της παρουσίασής μου στο άσχετο: «Μα δε βαρέθηκε ο κόσμος τα ...

George Anagnostopoulos

Facebook

May 10 2013

Ερωτηματολόγιο για το newsfeed

Το Facebook διενεργεί έρευνα αυτές τις μέρες με 7-8 ερωτήσεις πολλαπλής επιλογής για το κατά πόσον οι χρήστες είναι ικανοποιημένοι με το newsfeed ...

George Anagnostopoulos

Case Studies

Mar 26 2013

UTEC: Billboard που παράγει νερό

Οκ, δε μπορώ να πω το 2013 έχουμε δει εξαιρετικές καμπάνιες που χαρίζουν στα brands πολύ μεγάλα νούμερα engagement αλλά και εκατομμύρια views στο ...

Tasos Veliadis

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