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Advertising · How To · Online Marketing · Why you need a good agency

Apr 22 2014

Η λανθασμένη ιδέα που έχουμε για το online advertising

Έχω την προσοχή σας για 30 δευτερόλεπτα (γιατί ξέρω κι από analytics) οπότε θα προσπαθήσω να είμαι περιεκτικός. Θεωρούμε πολλά πράγματα ...

Fragiskos Kavroudakis

Opinion

Apr 14 2014

Νέα από το μέτωπο

Το μέτωπο δεν είναι άλλο από το digital marketing και τα νέα από αυτό είναι πως η μάχη αλλάζει διαρκώς. Στα social media τα νέα είναι τα εξής: Η μέση ...

George Anagnostopoulos

Email Marketing

Apr 11 2014

Email Marketing Fail

Πόσες φορές έχετε δει το κάτωθι κείμενο κάτω από email; Aυτό το e-mail δεν μπορεί να θεωρηθεί spam εφόσον αναγράφονται ευκρινώς τα στοιχεία του ...

George Anagnostopoulos

Opinion · Why you need a good agency

Apr 10 2014

Τα agencies που πουλάνε premium

Κάτι παίρνει το αυτί μου ότι νέοι παίκτες στην αγορά του digital βγαίνουν και πουλάνε ό,τι νά’ναι, για να εντυπωσιάσουν. Φυσικά, ως marketer, ...

George Anagnostopoulos

Advertising · Opinion

Apr 01 2014

Viewable Impressions Demo

Ένα από τα πιο aha moments στο ALBA ήταν στο μάθημα #5, όπου συζητήσαμε για 3 ώρες για το Display Marketing. Εκεί, αφού μιλήσαμε για formats, best practices, πλάνα και ...

George Anagnostopoulos

Social Media · Why you need a good agency

Mar 27 2014

Online Monitoring & Φαρμακευτικές εταιρίες

Στις 30 Μαΐου του 2005 οι Financial Times του Λονδίνου ανακοίνωσαν ότι οι φαρμακευτικές GlaxoSmithKline, Pfizer, and Johnson & Johnson εξέταζαν την προοπτική να ...

Irini Georgi

Why you need a good agency

Mar 26 2014

Google Penalties στην Ελλάδα

Αυτός είναι ο Matt Cutts, γνωστός και ως Master of Spam για το Google Search. Είναι, με άλλα λόγια, ο άνθρωπος που φροντίζει παγκοσμίως το βασικό προϊόν ...

George Anagnostopoulos

Αγγελίες

Mar 25 2014

Ζητείται Υπεύθυνη Δημοσίων Σχέσεων

Η Socialab, η οποία ξεκίνησε ως digital marketing agency, πλέον έχει κάνει τα πρώτα της βήματα στην αγορά των TVCs, της εντυπης επικοινωνίας και των BTL ...

George Anagnostopoulos

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