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Apr 19 2013

Digital marketing is not a “by the way” thing

Σίγουρα θα έχετε παρατηρήσει το πόσο ακούγονται όλες οι προσπάθειες για την ανάδειξη της σκηνής των startups και στην Ελλάδα. Είναι μια ...

George Anagnostopoulos

Why you need a good agency

Apr 03 2013

Perrier Secret Place

Φοβερό project ανέπτυξε η Perrier για μία ακόμα φορά. Δε θα σας πω τίποτα, απλά θα σας αφήσω να απολαύσετε αυτό το μοναδικά γυρισμένο project για τα ...

George Anagnostopoulos

Case Studies

Mar 26 2013

UTEC: Billboard που παράγει νερό

Οκ, δε μπορώ να πω το 2013 έχουμε δει εξαιρετικές καμπάνιες που χαρίζουν στα brands πολύ μεγάλα νούμερα engagement αλλά και εκατομμύρια views στο ...

Tasos Veliadis

Online Marketing · Traditional Media

Mar 13 2013

O CEO της Unilever για τα social media

Με ενδιαφέρον διάβασα πρόσφατα ότι ο CEO της Unilever ανέφερε πως τα in-store promotions έχουν υψηλότερο ROI από το social media marketing. Βέβαια, κάτω από τους ...

George Anagnostopoulos

Facebook

Mar 11 2013

Οι αλλαγές στο Facebook newsfeed [video]

Τι αλλαγές φέρνει το νέο Facebook newsfeed; Τις συγκεντρώσαμε και σας τις παρουσιάζουμε σε μία διαφορετική μορφή, ώστε να είναι κατανοητές οι ...

George Anagnostopoulos

Opinion · Social Media

Mar 08 2013

Ο πελάτης των eshops είναι ο πιο δύσκολος

Καθημερινά, πάρα πολλοί επαγγελματίες σκέφτονται να ανοίξουν ένα e-shop «Ένα ακόμα κανάλι πώλησης», σκέφτονται οι περισσότεροι. Οι ...

George Anagnostopoulos

Advertising · Mobile · News

Mar 07 2013

Το μέλλον του mobile advertising ή απλά Google Glass

Τα τελευταία χρόνια, η τεχνολογία των κινητών συσκευών σημείωσε επανάσταση, ξεπερνώντας σε ταχύτητα υιοθέτησης από το καταναλωτικό ...

Despina Skordili

Personal

Feb 26 2013

4Ps revisited

Θυμάμαι στη σχολή μας έλεγαν για τα 4 P του marketing: Product, Place, Package & Promotion. Τα ξαναθυμήθηκα πριν από περίπου 4 μήνες, λίγο πριν κλείσουμε για ...

George Anagnostopoulos

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