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May 08 2012

Mobile Apps

Υπάρχει άνθρωπος στον οποίο δεν αρέσουν τα infographics; Δεν το νομίζω. Marketers που θέλουν mobile app υπάρχουν; Μάλλον αρκετοί. Πάμε λοιπόν να δούμε ...

George Anagnostopoulos

Facebook

Apr 24 2012

Η Lacta πρώτη στους 500.000 fans!

Με έξυπνη στρατηγική που έχει κατακτήσει το love domain αλλά και πλούσια ενεργοποίηση των fans με εφαρμογές και διαγωνισμούς, η Lacta έφτασε ...

George Anagnostopoulos

Viral

Apr 21 2012

Best Job

Με ένα πολύ συγκινητικό video, η P&G βγάζει μπροστά το corporate brand (από τις λίγες φορές) και δείχνει ότι καταλαβαίνει ότι οι καταναλωτές ...

George Anagnostopoulos

Facebook

Apr 09 2012

Fans τίνος;

Είχα πρόσφατα μία συζήτηση για το πώς γίνεται ένα πιο αγαπημένο και παιχνιδιάρικο προϊόν (ας το πούμε Product A) μπορεί να έχει λιγότερους fans ...

George Anagnostopoulos

Facebook

Mar 16 2012

Multirama Landing Tab

Με άσχετο περιεχόμενο φαίνεται να είναι η σελίδα των Multirama και μάλιστα στο landing tab της, καθώς φαίνεται να προωθεί Viagra και άλλα αντίστοιχα ...

George Anagnostopoulos

Greek Case Studies

Mar 10 2012

Αυθεντικό περιεχόμενο

Το αυθεντικό και ενδιαφέρον περιεχόμενο είναι ο λόγος που τα social media είναι τόσο hot. Το ενδιαφέρον του κόσμου μεταφέρεται από τις ειδήσεις ...

George Anagnostopoulos

Advertising · Facebook

Mar 06 2012

Reach Generator

Ένα νέο διαφημιστικό προϊόν ανακοίνωσε το Facebook στις 29 Φεβρουαρίου στο fMC, το οποίο ακούει στο όνομα Reach Generator. Πήραν το feedback από τους marketers ...

George Anagnostopoulos

Content

Jan 25 2012

Digital Trends

Ανάμεσα στα διάφορα trends που διάβαζα για τις καταναλωτικές συνήθειες του 2012 στο TrendWatching, ξεχώρισα δύο για τα οποία θέλω να σας μιλήσω: 1. ...

George Anagnostopoulos

Content

Jan 15 2012

Content Strategy

Η στρατηγική περιεχομένου είναι αυτή που διαχωρίζει το να έχουμε μια γραμμή μαζικής παραγωγής για περιεχόμενο σε σχέση με το να έχουμε ...

George Anagnostopoulos

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