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Feb 24 2015

Η επίδραση του location accuracy στο mobile marketing

Έχετε αναρωτηθεί ποτέ πόση διαφορά μπορεί να κάνει το location accuracy σε μία mobile καμπάνια; Κατά πόσο επηρεάζει την αποτελεσματικότητα και την ...

Dora Ekaterini

Advertising · Online Marketing · Social Media

Feb 20 2015

Η επίδραση των Online Reviews στο Hotel Marketing

Τα social media έχουν προκαλέσει ριζικές αλλαγές στον τρόπο με τον οποίο οι καταναλωτές λαμβάνουν τις αγοραστικές τους αποφάσεις, όπως για ...

Christos Ntitoras

News · Online Marketing · Social Media

Jan 21 2015

Το Professional Diploma in Digital Marketing επανέρχεται full ανανεωμένο

Με το νέο έτος, το Professional Diploma in Digital Marketing από το ALBA Graduate Business School at the American College of Greece, σε συνεργασία με τη Socialab κάνει την επανεμφάνισή του ...

Vera Oikonomou

Advertising · Online Marketing

Jan 16 2015

Influencer Marketing is the new king

Έχουμε πει πολλές φορές πως για να αποκτήσει ένα brand το μέγιστο loyalty και engagement από το κοινό του, θα πρέπει το περιεχόμενο που χρησιμοποιεί ...

Mara Havaki

Advertising · Future · Mobile · Social Media

Dec 10 2014

Mobile Marketing & mo-Buy-le future

Ρυθμός ζωής, lifestyle, παρέλαση διαφημίσεων, αυτοπραγμάτωση και πρόοδος της τεχνολογίας… είναι μόνο μερικές από τις παραμέτρους που ...

Panagiotis Parousis

Social Media

Nov 20 2014

Σεμινάριο Digital Marketing στη Θεσσαλονίκη και για hotel marketers!

Το ALBA Graduate Business School, σε συνεργασία με τη Socialab, διοργανώνουν το Professional Diploma in Digital Marketing και στη Θεσσαλονίκη με extra ενότητες για hotel marketers. Το ...

Mara Havaki

Online Marketing

Oct 07 2014

Έναρξη 6ου κύκλου Professional Diploma in Digital Marketing από το ALBA

Το ALBA Graduate Business School at The American College of Greece, σε συνεργασία με τη Socialab, Digital Marketing Agency, προχωρούν στην έναρξη του 6ου κύκλου μαθημάτων του Professional ...

Vera Oikonomou

Advertising · Online Marketing · Search · Why you need a good agency

Jun 18 2014

Πώς μπορεί η pop κουλτούρα να επηρεάσει ένα digital marketing campaign;

Η Lorde είναι μια 17χρονη τραγουδίστρια από τη Νέα Ζηλανδία, η οποία φέτος κέρδισε 2 βραβεία Grammy, μεταξύ των οποίων και για το καλύτερο ...

Giannis Panagiotopoulos

Email Marketing

Apr 11 2014

Email Marketing Fail

Πόσες φορές έχετε δει το κάτωθι κείμενο κάτω από email; Aυτό το e-mail δεν μπορεί να θεωρηθεί spam εφόσον αναγράφονται ευκρινώς τα στοιχεία του ...

George Anagnostopoulos

Online Marketing · Opinion

Mar 18 2014

Τα βιβλία για το digital marketing

Δύο άτομα στο course που διδάσκει η Socialab στο ALBA με ρωτήσανε κάτι στο οποίο η απάντηση θα έπρεπε να είναι προφανής: «Ποια βιβλία θα συστήναμε ...

George Anagnostopoulos

Online Marketing

Jul 22 2013

Luxury Brands και digital marketing

Τα τελευταία χρόνια, σχεδόν όλα τα brands, έχουν αρχίσει ν’ αλλάζουν τον τρόπο που σχεδιάζουν το marketing plan τους και να συμπεριλαμβάνουν ...

Tasos Veliadis

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