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Wikipedia. Με διαφορά το γνωστότερο wiki στον πλανήτη. Τι σημαίνει Wiki; Στα χαβανέζικα σημαίνει γρήγορο. Μετά την επιτυχία της Wikipedia, η λέξη Wiki ...

George Anagnostopoulos

Future

Jul 08 2010

Word of mouth: the future

Σε άρθρο μου της προηγούμενης εβδομάδας για το Twitter, εξέφραζα το ότι δε βλέπω το Twitter να έχει καταλάβει τη θέση στη ζωή των Ελλήνων όπως ...

George Anagnostopoulos

Wrong Moves

Jul 02 2010

Bad, bad Apple!

Ποιά είναι η εταιρεία που έχει την καλύτερη προβολή στα social media; Ναι, είναι η Apple. Η Apple εξειδικεύεται στο να κάνει δύο πράγματα καλά: marketing ...

George Anagnostopoulos

Wrong Moves

Jun 30 2010

Pampers Dry Max

Μάρτιος 2010. Η Procter & Gamble, η 5η μεγαλύτερη αμερικάνικη εταιρεία, αποφασίζει να βγάλει μια νέα σειρά για τις πάνες Pampers. Η νέα σειρά, ονόματι ...

George Anagnostopoulos

Fail

Jun 21 2010

BP and the Oil Spill

Δύο μήνες συμπληρώθηκαν χτες από την έκρηξη στην πλατφόρμα της BP που σκότωσε 11 ανθρώπους και τραυμάτισε 17 ακόμα. Το πετρέλαιο συνεχίζει ...

George Anagnostopoulos

Facebook

Jun 18 2010

Οι fans τα σκάνε

Ο τίτλος αυτής της ανάρτησης θα μπορούσε να είναι «Το branding αποδίδει». Αλλά στα social media, η αμεσότητα του τίτλου είναι σημαντική. Αυτό ...

George Anagnostopoulos

Guerilla Marketing · Wrong Moves

Jun 17 2010

Bavaria vs Budweiser

Σε έναν αγώνα του μουντιάλ μεταξύ Ολλανδίας και Δανίας πριν 3 μέρες, η αστυνομία στη Νότια Αφρική προέβη στη σύλληψη δύο γυναικών από την ...

George Anagnostopoulos

Facebook

Jun 15 2010

IKEA Game

Έχετε δει το IKEA Game; Πρόκειται για μια πολύ ωραία ιδέα για παιχνίδι μέσα στο Facebook, όπου ο χρήστης καλείται να αναγνωρίσει τα προϊόντα του ...

George Anagnostopoulos

Fail

Jun 11 2010

Haagen Dazs

Κάθομαι για ένα ραντεβού στα Haagen Dazs της Αγίας Παρασκευής. Χρειάζεται να βγάλω και laptop, οπότε το βγάζω να δείξω κάποια πράγματα. Ρωτάω το ...

George Anagnostopoulos

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