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Search Results for: ROI

Mar 04 2014

Radio vs Mobile

Έχω συμπληρώσει αρκετές φορές το προφίλ μου σε αρκετά social networks από το 1994 ως σήμερα για να ξέρω πως έχω πολλά θέματα που με ενδιαφέρουν: ...

George Anagnostopoulos

Advertising · Facebook

Dec 30 2013

Το Facebook λανσάρει video ads

Ύστερα από φήμες πολλών μηνών, το Facebook επιβεβαίωσε ότι σχεδιάζει το λανσάρισμα ενός νέου video format για online διαφημίσεις. Όπως ανακοίνωσε ...

Despina Skordili

Advertising · Entrepreneurship · Geo-Location · Small Business · Social Media

Nov 08 2013

Το Foursquare «ανοίγει» τις διαφημίσεις του και για μικρές επιχειρήσεις

Η Νεοϋορκέζικη εφαρμογή που βασίζεται στην αναζήτηση τοποθεσιών και στο location-sharing, μετράει 40 εκατομμύρια χρήστες και 1.5 εκατομμύριο ...

Anthousa Mastrogianni

Advertising

Aug 01 2013

Display advertising: Viewable impressions

Στο Online Marketing Conference, αυτό που παρουσίασε η Think Digital ήταν ένα νέο metric, το οποίο θα αλλάξει το πώς οι διαφημιζόμενοι βλέπουν την αγορά: τα ...

George Anagnostopoulos

Mobile

Jul 04 2013

Designed by Apple

Με μια φοβερή emotional διαφήμιση βγήκε η Apple μέσα στον Ιούνιο: [youtube= http://www.youtube.com/watch?feature=player_embedded&v=Zr1s_B0zqX0] Και ενώ η διαφήμιση με έκανε να ...

George Anagnostopoulos

Facebook

Apr 16 2013

Facebook Home

Το Facebook Home φαίνεται να μην έχει κάνει ιδιαίτερα καλή αρχή ανάμεσα στους πρώτους χρήστες που το εγκατέστησαν. Κατά τη γνώμη μου, σε μεγάλο ...

George Anagnostopoulos

Online Marketing · Traditional Media

Mar 13 2013

O CEO της Unilever για τα social media

Με ενδιαφέρον διάβασα πρόσφατα ότι ο CEO της Unilever ανέφερε πως τα in-store promotions έχουν υψηλότερο ROI από το social media marketing. Βέβαια, κάτω από τους ...

George Anagnostopoulos

Advertising · Mobile · News

Mar 07 2013

Το μέλλον του mobile advertising ή απλά Google Glass

Τα τελευταία χρόνια, η τεχνολογία των κινητών συσκευών σημείωσε επανάσταση, ξεπερνώντας σε ταχύτητα υιοθέτησης από το καταναλωτικό ...

Despina Skordili

Facebook · Social Media · Tools

Nov 29 2012

HootSuite: Πλατφόρμα διαχείρισης social media

Στο προηγούμενο άρθρο μου είχα γράψει για 5 εργαλεία για να προγραμματίσετε τα post σας. Ένα από αυτά ήταν και το HootSuite. O προγραμματισμός ...

Larry Ioannidis

Guest posts · Social Media · Tools

Nov 23 2012

5 εργαλεία για να προγραμματίσετε τα posts σας

Είναι πολύ σημαντικό για την εικόνα της σελίδας σας να έχει μία συνεχή παρουσία στα social media για να μην φαίνεται (τουλάχιστον σε πρώτη ...

Larry Ioannidis

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